How to Make Concept Art that Sells

Want to make concept art that sells? In this post I’ll show you my process for creating professional looking concept art, step-by-step.

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Introduction: What is Concept Art?

Concept art is a form of illustration used to convey an idea for use in film, video games, animation, comic books, or other media before it is put into the final product. Concept art is also referred to as visual development and is created by character designers, background painters, and other creators working in tandem with storytellers to visualize ideas.

Concept art is used to develop the look and feel of characters, locations, and objects within a story. This can be done through image boards, 3D models, or even hand-drawn sketches. It is important for concept artists to have a strong understanding of anatomy, color theory, light and shadow, perspective, and other artistic principles in order to create believable and compelling visuals.

Concept art can be used for both personal expression and commercial purposes. It can be created for private commissions or sold as prints or originals. Some artists also sell their concept art as stock imagery that can be licensed for use in publications or advertisements.

What Makes a Good Concept Art Piece?

In the commercial art world, “concept art” refers to artwork created for exploration and interpretation of an idea, character, setting, or mood for use in films, video games, Animation, or product design. In contrast to stylized “production” or “key” art designed to sell a particular product — such as a movie poster or t-shirt design — concept art is meant to inspire and engage the imagination of those who see it.

A good concept art piece will have a strong visual impact while also conveying a clear message. It should be well-composed and carefully executed, with a focus on detailing that allows the viewer to fully understand and appreciate the idea being conveyed. A good concept artist should also be able to take feedback and direction from clients in order to create artwork that meets their specific needs.

If you’re interested in creating concept art that sells, there are a few key things to keep in mind. First, always start with a strong idea or concept. This will be the foundation of your piece and what will ultimately make it sellable. Once you have your concept locked down, execute it in a way that is both visually appealing and easy for others to understand. And lastly, don’t forget to take direction from clients – they are the ones who will be buying your artwork!

The Process of Creating Concept Art

Creating concept art is both an expressive and technical process. The artist must be able to not only create a visually appealing image, but one that accurately represents the project they are working on. A concept artist is responsible for creating the look and feel of the world in which their project takes place.

There is no one right way to create concept art. However, there are some general steps that most artists take when creating images for their project.

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1) The first step is to come up with a basic idea or theme for the image. This can be something as simple as a rough sketch of a character or environment.

2) Once the basic idea is fleshed out, the artist will begin to add more detail and color to the image. This is where they will start to really bring their vision to life.

3) The final step is to make any necessary revisions and adjustments to the image. This ensures that the image is exactly what the client or customer wants.

Tips for Creating Better Concept Art

Better concept art doesn’t just sell itself, it communicates the entire game or product in one image. Good concept art can make or break a project – it’s that important.

Here are a few tips on how to make better concept art that sells:

– Make it Cultural Relevant
Your art needs to be culturally relevant if you want it to sell. It needs to reflect the current trends and influences in society. This doesn’t mean your art has to be trendy, but it does need to be reflective of the world around us.

– Know Your Target Audience
Who is your target audience? Are you trying to appeal to a mass market or a niche market? Knowing your target audience will help you tailor your concept art to sell specifically to them.

– Tell a Story
Your concept art should tell a story. It should be evocative and create an emotional response in the viewer. The best way to do this is by creating a clear and concise focal point in your piece. Everything else in the piece should support the focal point and help tell the story.

– Use Colour purposefully
Colour is one of the most important aspects of any piece of concept art. It can be used to great effect if used purposefully and with intention. Colour can also be used to create an emotional response in the viewer, so use it wisely!

The Business of Concept Art

Concept art is a vital part of the entertainment industry. The top concept artists in the world make a good living by creating artwork for movies, video games, and other forms of entertainment. If you’re interested in making a career out of concept art, it’s important to understand the business side of things. In this article, we’ll take a look at some of the things you need to know about the business of concept art.

One of the most important things to understand about the business of concept art is that it’s all about relationships. The better your relationships are with clients, the more work you’re likely to get. It’s important to be professional, punctual, and easy to work with. Another important aspect of the business is networking. Networking can help you meet new clients and get your name out there.

As a concept artist, you also need to be aware of copyright law and understand how to protect your work. Copyright law can be complex, but there are some basic things you need to know in order to protect your work. Finally, it’s also important to understand the different types of licenses that are available for concept art. Different licenses will allow different uses of your work, so it’s important to choose the right one for each project.

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Marketing Your Concept Art

As a concept artist, it’s not enough to simply create stunning pieces of art — you also need to be able to market and sell your work in order to make a living.

There are a number of ways to go about marketing your concept art, and the method you choose will ultimately depend on your goals and the nature of your work. However, there are some general tips that all concept artists can use to help them get started.

One of the most important things you can do is to create a strong portfolio that showcases your style and skills. This will be one of your most powerful marketing tools, so it’s important to take the time to create a portfolio that is professional and polished.

In addition to having a strong portfolio, it’s also important to be active on social media and in online communities related to concept art. This will help you build a following of potential fans and clients who can see your work and commission you for projects.

Finally, don’t forget the importance of networking. Attend events and meetups related to concept art, connect with other artists online, and reach out to potential clients directly. The more people you know in the industry, the more likely you are to find success as a concept artist.

Pricing Your Concept Art

As a concept artist, one of the most important things you can do is price your artwork correctly. Not only will this ensure that you are making a fair wage for your time and effort, but it will also help you to sell more pieces. Here are a few tips on pricing your concept art.

Consider the time it took you to create the piece. How many hours did it take from start to finish? This is the most important factor in pricing your artwork, as it directly reflects the amount of time and effort you put into it.

Think about the medium you used. If you used expensive materials like oil paints or clay, this will also factor into the price of your piece.

Consider the size of the piece. Larger pieces will obviously be more expensive than smaller ones.

Think about any unique features of the piece. If it is particularly detailed or has special meaning to you, this will also affect the price.

Once you have considered all of these factors, come up with a price that you think is fair. Remember that you can always negotiate if someone is interested in buying your piece but doesn’t want to pay your asking price.

Promoting Your Concept Art

If you want to make money from your concept art, you need to be proactive in promoting your work. There are a number of ways to do this, and the best approach will vary depending on your goals and the type of work you do.

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One of the most important things you can do is create a strong online presence. This means having a website or blog where you can showcase your work, as well as being active on social media platforms like Twitter, Facebook, and Instagram. You should also consider creating an online portfolio on sites like Behance and Dribbble. These platforms are great for getting your work in front of potential clients and fans.

In addition to promoting your work online, you should also make an effort to network with other artists and professionals in the industry. Attend conferences and conventions, or join professional associations like the Illustrators Guild or the Society of Children’s Book Writers and Illustrators. These types of activities will help you make connections that can lead to opportunities down the road.

Finally, don’t forget that self-promotion takes time and effort. Don’t expect overnight success – it takes time to build up a following and get noticed by people who are in a position to hire you. Be patient, be persistent, and keep putting your work out there, and eventually you’ll start seeing results.

Getting commissioned for Concept Art

There’s a lot of misinformation out there about how to get commissioned for concept art, so I wanted to clear some things up.

First of all, you don’t need to have a degree in art to get started. While a degree may give you a solid foundation in the basics, it’s not necessary to get work as a concept artist. In fact, many successful concept artists are self-taught.

Secondly, you don’t need to be able to draw realistically to get started in concept art. While realistic drawings can be impressive, they’re not what most clients are looking for in a concept artist. Instead, they’re looking for someone who can come up with creative and original ideas.

Thirdly, you don’t need to be able to draw digitally to get started in concept art. While digital painting is becoming more and more popular, many clients are still looking for traditional hand-drawn or painted artwork.

Fourthly, you don’t need a huge portfolio of work to get started in concept art. While it helps to have a few pieces of quality artwork to show potential clients, they’re mostly interested in your ability to come up with new ideas.

So if you’re interested in getting started in concept art but don’t know where to start, don’t worry! Just focus on developing your own unique style and honing your skills, and the rest will fall into place.


In conclusion, if you want to make great concept art that sells, there are a few key steps you can follow:

1. First, understand your audience and what they’re looking for.

2. Next, create concepts that are visually compelling and press all the right buttons.

3. Finally, don’t be afraid to show your work to others and get feedback. Listen to what they have to say and take it to heart.

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